Presenting a new SJB model in order to formulate and select strategic goals in the strategic management process

Today, the development of appropriate strategies as one basic tools companies to compete in markets e-commerce era. The strategy formulation process is inelastic with common strategic management models such balanced scorecard and SWOT model face market changes competitive behaviour competitors. It becomes. In this article, after reviewing general structure using model, mentioned shortcomings are examined. field purposeful design, presented finally, use Judo Strategy matrix Balanced Scorecard SJB framework an agile systematic designing formulating strategy. order evaluate applicability beta company has been selected cooperation top managers that company, proposed implemented its